Easily track your growth, engagement, and monetization efforts with the companion app to the Facebook Analytics web product. - See conversion rates and other important metrics and reports for all of your properties (app, website, Facebook page and Instagram profile). - Create funnels, cohorts, overlap charts, and other data visualizations. Plus, filter by demographic or activity segments. - Add charts to custom dashboards to track related metrics in one convenient place. - See the charts and filters you've created in Facebook Analytics on the web. - Get alerted when there are significant changes to your metrics. - Browse automated insights* and easily see anomalies in your data when something unexpected occurs. *Automated insights may not be available to all businesses.