House Beautiful Connect lets you use your Apple device to read invisible watermarks that are embedded within the photos of House Beautiful every month. When you see the HB Connect smartphone icon in the pages of the magazine, you can scan the image to unlock behind-the-scenes videos and special content. You can also scan specially marked pages to “try-on” new paint colors or products in your home. Simply launch the app and in “Look” mode, hold your device steady 4 to 6 inches above the watermarked image. Let you camera focus anywhere on the image, wait for the chime to experience videos, slides and more.